Strategi Pengembangan Sport Event Rafting Berbasis Komunitas Di Kabupaten Lahat, Provinsi Sumatera Selatan
نویسندگان
چکیده
This research focuses on the development of sport event rafting as a community-based special interest tourism product considering that Lahat Regency will host Provincial Level Sports Week in South Sumatra 2023. study aims to determine form planning, implementation, evaluation and strategy owned by managing it Tourism-based tourist destination. The method used is mix method, which combination quantitative qualitative. For approach, data collection techniques were using random sampling with accidental sampling, while for qualitative non-probability sampling. representative results, researchers took number 35 respondents. Analysis through Miles Huberman models. To test validity triangulation method. Based results study, SWOT analysis shows external internal obtained SO/strength opportunity get highest score total value 6.60, meaning determination priority program indicators can be carried out referring mapping encouraging access from toll roads so tourists ease accessibility enjoy natural landscape spots, especially Regency, well making river zoning sports/competition family rafting.
 
 Keywords: Sport Event; River Tourism; Development Strategy
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ژورنال
عنوان ژورنال: Barista
سال: 2022
ISSN: ['2356-1602', '2622-5999']
DOI: https://doi.org/10.34013/barista.v9i02.1032